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Ooh-measurement

2023

DOOH, OOH Measurement, Performance marketing, Programmatic, Programmatic advertising

The Difference Between Programmatic and Automation

May 25

DOOH, OOH Measurement, Performance marketing, Programmatic, Programmatic advertising

DOOH Could Remain A Small Slice Of The Ad Market If It Doesn’t Prioritize Performance

April 12

Measurement, NRS, OOH Measurement, PerView™, Retail Media

National Retail Solutions Powers Measurement of its Out of Home Network with Place Exchange’s PerView Solution

March 15

OOH, OOH Measurement, PerView™, Super Bowl

Sales Tip: Go Big By Going Out of Home

January 18

2022

Full funnel, Measurement, OOH Measurement, Performance marketing

What Accounts for Performance Marketers' Reluctant Embrace of Out-of-Home Advertising?

October 5

Measurement, OOH, OOH Measurement, PDOOH

Ari Buchalter on why programmatic OOH is growing and how measurement is changing.

October 3

DPAA, OOH Measurement, PerView™

AdTECH: OOH - Miami

April 19

DPAA, OOH Measurement, PerView™

DPAA Presents - Research & Tech event with Place Exchange CEO Ari Buchalter

February 2

OOH Measurement, PerView™

Super Bowl TV Ads $6.5 Million —How Much Exposure Could Be Generated With $6.5 Million In OOH?

January 18

2021

Measurement, OOH Measurement, PerView™

Place Exchange Releases PerView™ Product Offering Dynamic Measurement of Reach & Frequency Across Out of Home Media

December 10

For Demand Partners

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  • Place Exchange Dynamic Creative
  • PerView Measurement for Buyers

For Supply Partners

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  • PerView Measurement for Sellers

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