National Retail Solutions Powers Measurement of its Out of Home Network with Place Exchange’s PerView Solution
March 15, 2023
NRS joins a growing number of OOH media buyers and sellers using PerView for reach, frequency, and impression measurement.
New York, NY (March 15, 2023) – National Retail Solutions (NRS), the operator of a leading nationwide point-of-sale (POS) network for independent retailers, announced that it is now leveraging the Place Exchange PerView offering to deliver reach, frequency, and impression measurement for its entire network of over 22,000 Digital Out of Home (DOOH) displays.
Place Exchange’s PerView measurement solution, developed in line with the OAAA OOH Impression Measurement Guidelines, offers media owners like NRS the ability to measure display-level reach, frequency, and hourly impressions, for both digital and static displays across all OOH venues and formats, regardless of whether they are sold programmatically or direct. Importantly, PerView provides media owners with dynamic, up-to-date measurement that updates frequently with real-world changes in consumer traffic.
“PerView gives us an evolving view of measurement at the individual screen level,” said Eli Korn, COO of National Retail Solutions. “We now have dynamic measures of reach, frequency, and impressions – both in aggregate and for different consumer segments – allowing us to better plan, sell, and manage our inventory against the needs of our buyers.”
“We built PerView to address the challenges that buyers and sellers were experiencing in obtaining reliable, up-to-date, measures of reach, frequency, and impressions across different OOH venues and formats,” said Ari Buchalter, CEO of Place Exchange. “We’re excited to see how adoption of this product by NRS and others has helped to scale spending in OOH, both through programmatic and direct channels.”
About National Retail Solutions (NRS):
NRS operates a point-of-sale (POS) terminal-based platform plus NRS PAY credit card processing for independent retailers and bodega owners nationwide. The platform provides a robust portfolio of tools to help these retailers compete more effectively, including inventory tracking, store statistics, user management, one-touch Boss Revolution® PIN-less recharge, and integration with the BR Club customer loyalty program. Consumer packaged goods (CPG) suppliers are able to leverage the NRS platform to provision promotions, coupons and special offers to independent retailers and their predominantly urban customer bases nationwide. NRS is a subsidiary of IDT Corporation (NYSE: IDT).
PerView is a measurement solution for Out of Home media, delivering dynamic, up-to-date reach, frequency, and impression measurement, across all OOH venues and formats. PerView offers both buyers and sellers the ability to perform measurement for any custom mix of OOH assets – such as an advertiser’s campaign or a media owner’s network – with the ability to analyze results for different consumer segments, geographies, and timeframes. The solution applies to both static as well as digital OOH media, regardless of whether it transacts on a direct or programmatic basis. PerView was developed in line with the OAAA OOH Impression Measurement Guidelines. For more information about PerView, visit www.placeexchange.com to learn about PerView offerings for buyers and sellers.