Place Exchange SSP

O pen up OOH inventory to the world of programmatic demand, with full transparency and control.

Programmatic technology has transformed online, mobile, social, and other media, but despite the growing digital investment by OOH companies, programmatic OOH has remained elusive. That’s because most solutions have focused on automating the traditional process of buying OOH, resulting in non-standard integrations, cumbersome workflows, and siloed reporting.

Instead, Place Exchange’s patented solution makes OOH truly programmatic, by seamlessly offering programmatic buyers the same targeting, execution, and measurement capabilities for OOH as for other programmatic channels, within the DSP systems they already use. And unlike other platforms, Place Exchange doesn’t operate a business that competes with our DSP partners.

As a result, our demand-side partners have made Place Exchange an integral part of their programmatic OOH buys. Place Exchange media partners enjoy the benefits of increased demand – including spend shifted to OOH from other digital channels – while maintaining full transparency and control over every aspect of their programmatic business.

Why Place Exchange?

Access to Programmatic Revenues

  • Direct integrations with top DSPs
  • Access to previously untapped digital budgets from major programmatic agencies and trading desks
  • Low, transparent fees

Turnkey Integration

  • Flexible and easy integration
  • Support for open auctions and private deals
  • No exclusivity or commitment required
  • Works seamlessly with existing OOH tech stacks
  • No requirement to buy anything
  • Industry-leading partner service

Full Transparency and Control

  • Full transparency and control over approved advertisers and creatives
  • Full control over inventory pricing and auction dynamics
  • No bundling of publisher inventory with other media
  • No arbitrage and no hidden fees, ever
Our partnership with Place Exchange has allowed digital buyers to seamlessly extend their campaigns onto thousands of Lamar screens across the country, giving us invaluable access to demand from new digital buyers.
Ian Dallimore
VP of Digital Growth & GM Programmatic, Lamar
Place Exchange does a great job of giving media owners full transparency and control. I never have to worry about issues like arbitrage, hidden fees, or media bundling, and know that each impression we run will always be clearly represented to marketers.
Nolan Johnson
Director of Ad Partnerships, Grocery TV
Place Exchange is a turnkey solution that gives us instant access to demand across diverse buyer profiles—from DSPs to agencies to OOH specialists.
Lorraine Pyne
VP of Sales & Marketing, ZOOM Media
Place Exchange is revamping the entire DOOH marketplace and creating a true programmatic environment for DOOH which has never really been done before. This type of innovation will help the DOOH segment grow to rival online and mobile.
Eli Korn
Chief Operating Officer, NRS Digital Media
Place Exchange opens up yet another programmatic channel, exposing our inventory to both OOH specialists and video investment teams at major omnichannel DSPs, providing an efficient, turnkey, and measurable way of reaching our highly valuable audiences.
Neil Shapiro
VP of Programmatic, OUTFRONT
It’s critically important to make emerging programmatic channels easy to plan, buy and optimize. Place Exchange shares that philosophy and has productized around it, so we’re excited to work with them and their unique set of DSPs and programmatic traders.
Wade Rifkin
EVP/GM, Programmatic, Clear Channel Outdoor
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58% of consumers trust messaging in OOH ads, higher than for any other channel.

Source: mFour

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