Measurement

2022

Full funnel, Measurement, OOH Measurement, Performance marketing

What Accounts for Performance Marketers' Reluctant Embrace of Out-of-Home Advertising?

October 5

Measurement, OOH, OOH Measurement, PDOOH

Ari Buchalter on why programmatic OOH is growing and how measurement is changing.

October 3

2021

Measurement, OOH Measurement, PerView™

Place Exchange Releases PerView™ Product Offering Dynamic Measurement of Reach & Frequency Across Out of Home Media

December 10

2020

Attribution, Audience Targeting, Measurement, Political Advertising, Viewability

Why OOH is the Most Powerful Medium for Political Advertisers Now

August 31 | Ari Buchalter, CEO, Place Exchange