Measurement
2023
Measurement, NRS, OOH Measurement, PerView™, Retail Media
National Retail Solutions Powers Measurement of its Out of Home Network with Place Exchange’s PerView Solution
March 15
2022
Full funnel, Measurement, OOH Measurement, Performance marketing
What Accounts for Performance Marketers' Reluctant Embrace of Out-of-Home Advertising?
October 5
Measurement, OOH, OOH Measurement, PDOOH
Ari Buchalter on why programmatic OOH is growing and how measurement is changing.
October 3
2021
Measurement, OOH Measurement, PerView™
Place Exchange Releases PerView™ Product Offering Dynamic Measurement of Reach & Frequency Across Out of Home Media
December 10
2020
Attribution, Audience Targeting, Measurement, Political Advertising, Viewability
Why OOH is the Most Powerful Medium for Political Advertisers Now
August 31 | Ari Buchalter, CEO, Place Exchange