About Place Exchange

Our Vision

Transform the entire OOH channel to be truly programmatic for buyers and sellers.

 

Our History 

Place Exchange was founded in 2018 by industry leaders in both the Out of Home (OOH) space and the advertising technology space who believe in the power of OOH to deliver relevant and engaging experiences to consumers and the power of programmatic to deliver results for brands and publishers. While the industry had been talking for years about the potential of programmatic to grow the OOH channel, it still represented less than 1% of OOH spend at the time. That’s because every programmatic solution was approaching OOH as a silo, requiring unfamiliar integrations, separate workflows, and disconnected measurement from every other programmatic channel.

So we took a different approach. Rather than merely automating the traditional siloed process of buying OOH, we refactored the medium through a programmatic lens from the ground up. Our patented IP enables marketers to activate the unmatched scale, impact, and engagement of OOH advertising with the exact same workflows, data, and measurement as for other digital media—all within the same omnichannel DSPs they already use.

With a differentiated SSP-only solution that uniquely meets the needs of omnichannel digital buyers, the largest aggregation of premium OOH supply in the US, and the best team in the business, we quickly became one of the leading platforms in the space. We’ve outpaced an already fast-growing industry because we get excited by solving challenging problems, pursuing disruptive new ideas, and generating real impact. And we’re just getting started…

 

Our Values 

Innovation – We get excited by tackling challenging problems, conceiving new ideas that can move the needle, and bringing them to life.

Collaboration – The only way we can win is together, by relying on, trusting, and supporting our fellow teammates and our external partners.

Agility – We embrace a growth mindset to stay ahead of the curve by being open and flexible, always learning and continuously improving our technology, our organization, and ourselves.

Impact – Our success is measured by the impact we generate for our partners, our industry, and our community.

Transparency – Our relationships with each other and our partners are founded on trust, which requires a shared foundation of information that is open and freely flowing.

Integrity In our decisions and our actions, we always strive to do the right thing by our clients, our partners, and our team.

 

Diversity, Equity, and Inclusion

We celebrate diversity because we believe differences drive learning, growth, and success. We strive to create an environment with equitable experiences and inclusive opportunities for all, where everyone can show up with their true self knowing they will be valued.

Our products shape the experience of the physical world, and we want our culture and organization to mirror what we would like that world to be.

Our Leadership
Ari Buchalter

Ari Buchalter

Chief Executive Officer

Dave Etherington

Dave Etherington

Chief Commercial Officer

Justin Goldman

Justin Goldman

Chief Financial Officer

Jason Lei

Jason Lei

Chief Operating Officer

Jason Shao

Jason Shao

Chief Technology Officer

Deirdre Sullivan

Deirdre Sullivan

General Counsel and Chief Privacy Officer

Unlock the power of
real programmatic OOH.