About Place Exchange
Our vision is to transform the entire OOH channel to be truly programmatic for buyers and sellers.
Our History
Place Exchange was founded in 2018 by industry leaders in both the Out of Home (OOH) space and the advertising technology space who believe in the power of OOH to deliver relevant and engaging experiences to consumers and the power of programmatic to deliver results for brands and publishers. While the industry had been talking for years about the potential of programmatic to grow the OOH channel, it still represented less than 1% of OOH spend at the time. That’s because every programmatic solution was approaching OOH as a silo, requiring unfamiliar integrations, separate workflows, and disconnected measurement from every other programmatic channel.
So we took a different approach. Rather than merely automating the traditional siloed process of buying OOH, we refactored the medium through a programmatic lens from the ground up. Our patented IP enables marketers to activate the unmatched scale, impact, and engagement of OOH advertising with the exact same workflows, data, and measurement as for other digital media—all within the same omnichannel DSPs they already use.
With a differentiated SSP-only solution that uniquely meets the needs of omnichannel digital buyers, the largest aggregation of premium OOH supply in the US, and the best team in the business, we quickly became one of the leading platforms in the space. We’ve outpaced an already fast-growing industry because we get excited by solving challenging problems, pursuing disruptive new ideas, and generating real impact. And we’re just getting started…
Innovation
We get excited by tackling challenging problems, conceiving new ideas that can move the needle, and bringing them to life.
Collaboration
The only way we can win is together, by relying on, trusting, and supporting our fellow teammates and our external partners.
Agility
We embrace a growth mindset to stay ahead of the curve by being open and flexible, always learning and continuously improving our technology, our organization, and ourselves.
Impact
Our success is measured by the impact we generate for our partners, our industry, and our community.
Transparency
Our relationships with each other and our partners are founded on trust, which requires a shared foundation of information that is open and freely flowing.
Integrity
In our decisions and our actions, we always strive to do the right thing by our clients, our partners, and our team.
We celebrate diversity because we believe differences drive learning, growth, and success. We strive to create an environment with equitable experiences and inclusive opportunities for all, where everyone can show up with their true self knowing they will be valued.
Our products shape the experience of the physical world, and we want our culture and organization to mirror what we would like that world to be.
Ari Buchalter
Chief Executive Officer
Arjun Rao
VP, Engineering
Dave Etherington
Chief Commercial Officer
Deirdre Sullivan
General Counsel and Chief Privacy Officer
Haley McClernon
VP, Demand Partnerships
Jason Shao
Chief Operating Officer
JoAnn Kienzle
VP, People
Justin Goldman
Chief Financial Officer
Kevin Taormina
VP, Sales
Nick Bennett
SVP, Partnerships
