Place Exchange
Dynamic Creative
M aximize relevance and engagement with OOH dynamic creative
Place Exchange has developed the capability to serve true dynamic creative on any Digital OOH screen, giving advertisers the ability to tailor messaging with endless creative possibilities and maximize real-time relevance. From weather triggers, to sports scores, to product SKUs and more, marketers can now leverage the power of dynamic creative to automate personalization in the real world as never before.
Key Features
Customized messaging based on a wide variety of 1st and 3rd party data sets
Turnkey activation of dynamic creative campaigns across many publishers at once
Automatic creative refresh, including streamlined approvals process
Support for dynamic creative campaign reporting within DSPs
+17% uplift in Digital OOH effectiveness when context and relevance is used
Source: The Moments of Truth