Inventory Standards

Introduction

Place Exchange is a marketplace where premium supply and premium demand are brought together, and we are committed to maintaining the quality of Out-of-Home inventory available through the Place Exchange platform. We believe this is critical to protecting the interests of our buyers and sellers, as well as the interests of the general public.

Place Exchange has established these Inventory Standards in order to ensure the quality of inventory on the Place Exchange platform. They apply to all inventory made available on the platform and to all sellers making inventory available over the Place Exchange platform. These Standards are in addition to the requirements set out in Supply Agreements with our seller partners, and they are not exhaustive. Ultimately, Place Exchange will determine if inventory violates these Standards.

If a seller fails to abide by these Standards, we may suspend or terminate their access to the Place Exchange platform.

We may, in our sole discretion, update these Standards at any time–it is each seller’s responsibility to ensure adherence to these Standards, including any updates hereto. For questions about these Standards, please contact your Place Exchange Partnership Manager or email partnerships@placeexchange.com.

Inventory On-Boarding and Classification

All inventory on-boarded onto the Place Exchange platform must be completely and accurately described as per the Place Exchange integration specifications. This means inventory attributes, including unique identifiers, precise location, size, resolution, bearing, asset category, venue category, impression counting methodology, time duration of ad plays, operational status, technical capabilities, and regulatory classifications (e.g., DISCUS, etc.) of each individual asset are required.

Sellers must notify Place Exchange immediately if any inventory is removed or is not functioning properly. Sellers must update the attributes of their inventory immediately upon any changes. Sellers must also review inventory classifications annually.

For video inventory, sellers must ensure that video capabilities and limitations of video inventory are clearly communicated, and that content plays with good visual quality and suffers no material loss of fidelity.

Seller requests for advertising on inventory must correspond to available opportunities to deliver impressions on that specific inventory.

Viewability

All inventory must be viewable. This means there is no persistent blockage preventing people from seeing the advertising and that advertising is properly displayed in full. Seller must notify Place Exchange immediately upon discovering any issue with inventory that may affect its viewability.

Legal Compliance

Sellers must not make available over Place Exchange any inventory that violates, or otherwise promotes the violation of any applicable law, rule, or regulation in any relevant jurisdiction, or exceeds the scope of the seller’s permissions, license or franchise.

Intellectual Property

Sellers may only sell inventory if they have the full rights to display and sell advertising against that content. Additionally, sellers may not make available any inventory that includes any material that infringes on, or otherwise enables or facilitates the infringement of, the intellectual property rights of any third party (including rights conferred or otherwise protected by patents, copyrights, trademarks, or trade secrets).