News

2023

Sales Tip: Go Big By Going Out of Home

January 18

2022

Updated OpenRTB Standards Are Simplifying Programmatic Digital Out Of Home

December 7

5 Predictions for Programmatic OOH – 2023 Edition

December 1

With Geospatial Tech, Location Needs To Be A Moving Target

November 30

What Accounts for Performance Marketers' Reluctant Embrace of Out-of-Home Advertising?

October 5

Ari Buchalter on why programmatic OOH is growing and how measurement is changing.

October 3

Digital out-of-home ads now in Display & Video 360

August 25

Programmatic OOH Thrives as the Pandemic Recovery Continues

August 22

Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most Sectors

July 28

Place Exchange Expands Into Latin America To Support Thousands Of Screens

July 21

30 Awesome Companies to Check Out During Your Job Search This Week

March 25

Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data Shows

March 14

Super Bowl TV Ads $6.5 Million —How Much Exposure Could Be Generated With $6.5 Million In OOH?

January 18

2021

Place Exchange, Edison Interactive Integrate To Reach 33,000 Connected Golf Cart Screens

December 9

5 Predictions for Programmatic OOH in 2022

December 1

Place Exchange Gets Inside Uber OOH as Riders Return

November 23

Attention, Shoppers: Audio Inventory In Groceries And Drugstores Is Now Addressable

November 11

OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms

August 30

H1 2021 PX Programmatic OOH Trends Report

August 30

Programmatic Out-of-Home is Booming. And It’s Driving Results for Major Brands.

August 19

Place Exchange Raises $20 Million to Support Spinoff From Intersection

July 21

Place Exchange Completes Spinout from OOH Publisher Intersection

July 21

Digital OOH Platform Spun Off With New Venture Backing

July 21

Programmatic OOH Reflects Overall Pandemic Recovery

June 30

Advertisers are Ready to Embrace the Great Outdoors…With More Flexibility and Precision

June 3

Identity Data & DOOH – Game Over or Game Changer?

April 29

A Return to Travel

April 16

Verizon Media Expands Programmatic DOOH Inventory with Place Exchange Partnership

March 24

2020

Digital Out-of-Home Advertising is Having a Coming Out Party, Will Candidates Turn Up?

July 31

2019

Dave Etherington: “Privacy in the public space should be held to a higher standard."

November 13

Bringing the Lessons of Programmatic to OOH

October 30

How to Have Actual Guilt-Free, Brand Safe Ads in OOH

August 2

Out of home needs agreeable digital standards: Programmatic Punch NY 2019

July 1

Country Time taps programmatic OOH to advocate for lemonade stands

July 1

OOH Thrives as a Diverse, United Ad Medium

April 23

Digital out-of-home advertising is fracturing into many channels

March 15

Programmatic, Coming To A Billboard Near You

February 19

CMOs: It's Time to Bring Back the Big Guns

February 7

MediaMath finds a way to make programmatic OOH attributable in the same way as other digital channels

January 10

Digital OOH Will No Longer Be a Niche Specialty in Marketing

January 1

2018

Place Exchange Becomes First Programmatic Out-of-Home Exchange to Join Network Advertising Initiative (NAI) and Trustworthy Accountability Group (TAG)

November 27

How the New Era of Marketing Is Shepherded In as Digital and OOH Collide

September 25

New Rules For Data In OOH Advertising

June 27

The State Of Programmatic Out Of Home (or The Problem With “Impression Multipliers”)

May 22

How Out-of-Home Media Companies Must Reinvent Themselves as Publishers to Survive

April 11