PerViewTM Reach & Frequency Measurement

D ynamic measurement of OOH reach, frequency, and impressions across assets, audiences, geographies, and timeframes.

Out of Home media spans a wide range of media owners, venues, and asset types. Historically, it has been difficult, if not impossible, to obtain reliable, up-to-date, deterministic measures of reach, frequency, and impressions for a custom mix of OOH assets, such as for an advertiser’s campaign plan or a media owner’s network of displays.

Place Exchange’s proprietary PerViewTM solutions, developed in line with the OAAA OOH Impression Measurement Guidelines, offer buyers and sellers the ability to measure reach, frequency, and impressions for any media plan or OOH network, regardless of whether it runs through Place Exchange’s SSP. Results are not based on coarse models or annual/monthly averages, but on real-time, deterministic mobile device data.

PerViewTM Demand-Side Capabilities

  • Deduplicated reach, frequency, and impression measurement across all OOH publishers, venues, and asset types — including digital and static, outdoor and indoor, stationary and moving
  • Aggregate population and segment-specific reach, frequency, and impression measurement
  • National and DMA-level reach, frequency, and impression measurement
  • Support for pre-campaign (planning), mid-campaign (optimization), and post-campaign (validation) use cases
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PerViewTM Supply-Side Capabilities

  • Reach, frequency, and impression measurement from entire publisher networks to individual assets, spanning all types — including digital and static, outdoor and indoor, stationary and moving
  • Aggregate population and segment-specific reach, frequency, and impression measurement
  • National and DMA-level reach, frequency, and impression measurement
  • Hourly “impression multiplier” data at the individual asset level
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