Displayce Announces Partnership with Place Exchange to Expand DOOH Inventory and Reach New Markets
November 20, 2023
Bordeaux, France – November, 20th 2023 – Displayce, a pioneering demand-side platform specializing in programmatic digital out-of-home (DOOH), and Place Exchange, a leading supply-side platform (SSP) for programmatic OOH media have announced an integration to expand the global DOOH supply footprint and increase marketing opportunities for Displayce customers.
Spanning across 70 countries and with offices in France, Spain, United Kingdom and Netherlands, Displayce has become a DOOH leader in Europe. Its innovative buying technology allows advertisers in the region to easily create, broadcast, maintain and optimize targeted programmatic out-of-home campaigns at scale. With the Place Exchange partnership, Displayce integrates its seventh SSP and increases by 10% the number of available screens, taking its offering to more than 1 million unique connected digital screens worldwide. Displayce has integrated Place Exchange’s vast network of global inventory onto its buying platform, adding 40 new media owners and enriching 14 existing markets, including the United States, Brazil, Argentina, Mexico and Chile for their customers. Place Exchange enables programmatic access to over a million DOOH displays from leading OOH media partners around the globe, giving advertisers seamless access to all major venues and formats.
“By combining our expertise in programmatic advertising with Place Exchange’s vast DOOH network in the Americas, we are poised to transform the way advertisers engage with audiences in the region. This aligns perfectly with our aspirations to establish offices beyond Europe in the coming months. Our joint efforts will undoubtedly enable agencies and advertisers to achieve unprecedented levels of precision and effectiveness in their pDOOH campaigns.”
Laure Malergue, CEO and co-founder at Displayce.
Displayce’s pioneering programmatic DOOH technology, combined with Place Exchange’s extensive inventory will empower Displayce advertisers to activate on multi-market opportunities and deliver targeted and impactful campaigns across the Americas and beyond. Displayce advertisers now have more opportunities to connect with consumers by leveraging high-impact screens in meaningful physical contexts to deliver timely, geo-targeted, and contextually relevant messages that resonate with target audiences and local cultures in new regions.
“We are delighted to introduce Displayce customers to Place Exchange’s unmatched array of premium DOOH inventory, while providing our supply partners the chance to connect with more European advertisers. From building brand awareness to driving online and offline purchases, we are excited to unlock the impact and results that come from combining the possibilities of OOH with the power of programmatic on a global scale.”
Ari Buchalter, CEO at Place Exchange.
About Displayce
DISPLAYCE is a leading ad-tech platform that bridges the gap between media owners and brands so that they can easily create, broadcast and optimize targeted campaigns in real time on over 1 000 000 screens and outdoor billboards worldwide. This proprietary AI-based technology offers automated per-panel buying, differentiated targeting capabilities, optimized campaign impact and broadcast quality measurement. Founded in 2014 and headquartered in Bordeaux, DISPLAYCE is revolutionizing out-of-home advertising. DISPLAYCE has over 40 experts, with offices in France, Spain, UK and the Netherlands. Since July 2022, JCDecaux has taken a majority stake in the structure and this alliance will give Displayce the means to accelerate its development. www.displayce.com
About Place Exchange
Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. For more information about Place Exchange, visit www.placeexchange.com. Place Exchange is a 2023 Deloitte Technology Fast 500™ company.