M ake omnichannel a reality by activating the power of OOH through a truly programmatic integration spanning all major OOH formats.
Programmatic OOH has historically been a silo, requiring different integrations, workflows, creatives, reporting, and measurement than other programmatic channels. All of which has introduced complexity and inefficiency, limiting programmatic adoption. Place Exchange changes all of that.
With patent-pending technology and a simple OpenRTB integration, Place Exchange delivers true programmatic execution for OOH, including impression-level RTB and PMP execution, seamless integration of OOH with online and mobile campaign workflows, support for standard IAB creatives, log-level data for planning, optimization, and analytics, and unified device-level attribution with other channels.
Place Exchange takes programmatic, for the first time, from the tiny confines of personal devices to the broad canvas of the physical world, where consumers spend 70% of their time. Unparalleled audience reach, larger-than-life messaging, real-world relevance, and the ability to drive performance at every stage of the funnel. All guaranteed viewable, bot-free, and brand safe.
Why Place Exchange?
Unmatched Scale and Safety
Direct integrations with premium OOH and place-based media owners
Full coverage of U.S. DMAs, across all major OOH formats
Display and video inventory
No bots, no ad blocking, no unsafe content
Simple and Transparent Execution
Simple OpenRTB integration for OOH and place-based media
Open auction RTB and private deal support
Support for standard IAB creatives and custom creative executions
Unified workflows with online and mobile campaigns
No buy-side fees, no arbitrage, no bid manipulation
Full transparency into media sources and auction dynamics
Focus on Performance and Results
Ability to tap into new OOH budgets
Open, log-level data for planning, optimization, and analytics
Unified device-level attribution with other channels
Ability to drive and measure impact at every stage of the funnel
OOH as an industry has grown consistently for the past 35 quarters.