DSPs

M ake omnichannel a reality by activating the power of OOH through a truly programmatic integration spanning all major OOH formats.

Programmatic OOH has historically been a silo, requiring different integrations, workflows, creatives, reporting, and measurement than other programmatic channels. All of which has introduced complexity and inefficiency, limiting programmatic adoption. Place Exchange changes all of that.

With patent-pending technology and a simple OpenRTB integration, Place Exchange delivers true programmatic execution for OOH, including impression-level RTB and PMP execution, seamless integration of OOH with online and mobile campaign workflows, support for standard IAB creatives, log-level data for planning, optimization, and analytics, and unified device-level attribution with other channels.

Place Exchange takes programmatic, for the first time, from the tiny confines of personal devices to the broad canvas of the physical world, where consumers spend 70% of their time. Unparalleled audience reach, larger-than-life messaging, real-world relevance, and the ability to drive performance at every stage of the funnel. All guaranteed viewable, bot-free, and brand safe.

Why Place Exchange?

Unmatched Scale and Safety

Direct integrations with premium OOH and place-based media owners

Full coverage of U.S. DMAs, across all major OOH formats

Display and video inventory

Always viewable

No bots, no ad blocking, no unsafe content

Simple and Transparent Execution

Simple OpenRTB integration for OOH and place-based media

Open auction RTB and private deal support

Support for standard IAB creatives and custom creative executions

Unified workflows with online and mobile campaigns

No buy-side fees, no arbitrage, no bid manipulation

Full transparency into media sources and auction dynamics

Focus on Performance and Results

Ability to tap into new OOH budgets

Open, log-level data for planning, optimization, and analytics

Unified device-level attribution with other channels

Ability to drive and measure impact at every stage of the funnel

OOH as an industry has grown consistently for the past 35 quarters.

Source: OAAA

Unlock the power of
real programmatic OOH.