Advertisers & Agencies

A ctivate OOH programmatically to drive real results in the physical world—and unify OOH buying, reporting, and attribution with other channels for the first time.

From highways to elevators, malls to airports, subways to taxis, and arenas to street corners, the vast and growing scale of digital media in the physical world presents enormous opportunities for brands. OOH offers massive reach and high-impact experiences woven into consumers’ daily journeys between home, work, shopping, and entertainment. All without the fraud, viewability, and brand safety issues that have plagued other media. But it could never be bought truly programmatically, until now.

Place Exchange’s patented technology, integrated with leading DSPs, delivers impression-level RTB and PMP execution, support for both standard IAB and custom creatives, and campaign workflow, reporting, and attribution for OOH that is fully unified with online, mobile, and other programmatic channels. All with inventory quality assured by our Place Exchange Clear publisher and inventory certification program.

From building brand awareness to driving individual purchases, see the measurable impact OOH can deliver when seamlessly executed through the same systems and measured with the same data as other programmatic channels.

Why Place Exchange?

Unmatched Scale and Safety

  • Direct integrations with premium OOH and place-based media partners certified by Place Exchange Clear
  • Coverage of U.S., Canada, Latin America, and Europe across all major OOH formats
  • Display and video inventory
  • Always viewable
  • No bots, no ad blocking, no unsafe content

Simple and Transparent Execution

  • Integrated with leading DSPs
  • Open auction RTB and private deal support
  • Support for standard IAB creatives and custom creative executions
  • Unified workflows with online and mobile campaigns
  • Single point of management for budgets across OOH and other media
  • No buy-side fees

Focus on Performance and Results

  • Open, log-level impression data for planning, optimization, and analytics
  • Unified device-level attribution with other channels
  • Ability to drive and measure impact at every stage of the funnel
With Place Exchange, I can do everything I need to plan, buy, optimize, and measure my programmatic OOH campaign without leaving my DSP—making it easy to integrate OOH into my omnichannel strategies.
Faryn Brown
Director, Addressable Activation, Matterkind
Place Exchange is an invaluable partner that powers the full-funnel impact of programmatic OOH for our advertisers – from driving brand awareness with an unmatched scale of premium supply across all major formats to opening omnichannel measurement capabilities allowing us to prove the impact of programmatic OOH alongside other channels.
TJ Reul
Associate Director, Rapport
Leveraging Place Exchange has given our agency the ability to purchase, optimize, and execute any OOH at our fingertips. We are able to reach consumers that we never knew were possible. Place Exchange is a must-have technology to use for all of your digital and omnichannel strategies.
Jordan Schuster
Chief Digital Officer, Colling Media
Place Exchange is a truly collaborative partner with deep industry and technical knowledge as well as a high level of service and support. Place Exchange has an extensive DOOH inventory footprint giving us access to all of our most important suppliers along with advanced and thoughtfully built technology which enables smooth and consistent buying.
Danielle Rind​
VP, Digital Solutions, Talon
Place Exchange enables us to scale national and local campaigns with ease. Place Exchange has also worked hand in hand with our team to test QR codes and real-time dynamic creative, pushing forward campaign innovations. I couldn’t ask for a better partner to work with and execute our DOOH needs.
Deione Sydnor
Programmatic Senior Director, Live Nation
Place Exchange unlocks access to premium and diverse OOH inventory for my programmatic campaigns. I can efficiently reach consumers in a variety of high-impact environments on their daily journeys in between, home, work, shopping, entertainment, and more.
Andrew Perry
Vice President, Revenue Operations, mediate.ly
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OOH delivers 4x more online activity per ad dollar spent than TV, radio and print.

Source: Nielsen

Unlock the power of
real programmatic OOH.

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